Author: Andrew Clark

Andrew is a digital marketing strategist specializing in demand generation and customer acquisition for B2B SaaS and cybersecurity companies. He focuses on understanding customer pain points in executive protection and digital footprint management. Prior to VanishID, Andrew led digital marketing at various startups and enterprises, building full-funnel campaigns and launching websites across cybersecurity, cloud simulation, and healthcare sectors. He holds a BA in Communication and Minor in Psychology from the University of Minnesota Duluth.

An ocean of data…and of ears

How much data is produced every day? A quick Google search will tell you the current estimate stands at 2.5 quintillion bytes. For those of us that don’t know the difference between our zettabytes and yottabytes, that’s 2.5 followed by... Read More

Are we thinking about Surveillance Capitalism the right way?

I recently purchased a greenhouse from a well-known catalogue retailer – now I’m swamped with Google and Facebook ads for greenhouse accessories and all manner of gardening paraphernalia. Ever wonder why this happens? The answer is that our data is... Read More

Cybersecurity is a new HR benefit

Cybersecurity has traditionally been seen as a job for IT departments – and most employees assume that cybersecurity is simply a technical issue. But an examination of current threat types shows that social engineering attacks on employees is now a... Read More

Psychology is the social engineer’s best friend

Social engineering cyber-attacks have rocketed to the forefront of cyber-security risk and have wreaked havoc on large and small companies alike. Just like a Renaissance actor drawn to Shakespeare’s genius work, the modern social engineer is attracted to the ever-growing... Read More

Social engineering in the workplace

Everyone is familiar with the case in which the proverbial “little old lady” is duped out of her life savings by a villain contacting her through the phone or email. The “Nigerian Scam” or “Advance-fee Scam” is once such classic... Read More

How to spot a phishing email

Would a company send me that? We’ve all heard of a phishing email. If you haven’t heard of a phishing email, now is the time to familiarize yourself with this must-know threat lurking online. In this article, we’ll show you how... Read More

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