Enterprise digital executive protection pioneer among five innovative startups chosen as part of a new Security Solutions-focused program to support accelerated cybersecurity and fraud prevention innovation
Bethesda, MD- July 1st, 2025 – VanishID, the first agentic AI-powered digital executive protection service built for enterprise cybersecurity, has been selected for Mastercard’s new Start Path Security Solutions program. VanishID was chosen from a competitive global pool of applicants alongside four other innovative startups tackling urgent cybersecurity challenges in digital identity, fraud mitigation, and payment security.
Addressing the Critical Human Attack Surface in Enterprise Security
VanishID helps enterprise security teams protect their employees by systematically finding and removing exposed personal data that’s publicly accessible online through data brokers, social media platforms, and public databases. The fully automated managed service reduces the human attack surface that cybercriminals increasingly exploit for physical threats such as stalking and harassment, as well as omnipresent cyber threats such as social engineering attacks like spear phishing against enterprise employees and executives.
“In a world where every click, transaction and connection leaves a trail, digital protection can’t be passive,” says Matt Polak, founder and CEO of VanishID. “It must be engineered, defended, and maintained ruthlessly. VanishID helps security teams protect against cyber and physical threats fueled by exposed personal information online, addressing a critical gap in traditional enterprise cybersecurity approaches.”
Enterprise-First Digital Executive Protection
Unlike consumer-focused data broker removal solutions, VanishID was built for enterprise cybersecurity needs, offering comprehensive digital executive protection through:
- Fully automated managed service requiring no integrations or employee effort
- Continuous data broker removals from hundreds of public databases
- Dark web monitoring for exposed employee information and credentials
- Social media privacy and impersonation protection across major platforms
- Family privacy protection for employees at no additional cost
- Device privacy and protection capabilities for comprehensive digital footprint management
“CEOs, senior executives, and board members face a daunting challenge of being in the public eye yet trying to maintain their and their families’ privacy and security,” said Mark McLaughlin- former Palo Alto Networks CEO. “VanishID is enabling those two priorities to not be in conflict with each other, which helps both organizations and individuals.”
Strategic Partnership Benefits for Enterprise Cybersecurity
Through the Start Path program, VanishID will have the opportunity to leverage Mastercard’s extensive global network, cybersecurity expertise, and technology infrastructure to accelerate growth and innovation in the enterprise digital executive protection sector. The program offers a pathway for collaboration, knowledge-sharing, and innovation opportunities to help shape a safer digital future for businesses worldwide.
“Security is the cornerstone of trust,” says Johan Gerber, executive vice president and head of Security Solutions at Mastercard, in today’s announcement. “By partnering with startup innovators who are already working to protect our ecosystem, we are accelerating co-creation and knowledge-sharing — shaping a safer, smarter digital future.”
About VanishID
VanishID is the first agentic AI-powered digital executive protection service built for enterprise cybersecurity, providing a turnkey managed service for reducing exposed personally identifiable information (PII) across the internet. The company’s automated platform helps enterprise security teams proactively defend against social engineering attacks and targeted cyber threats by systematically removing employees’ exposed personal data from public sources including data brokers, social media platforms, and public databases. Founded by privacy and cybersecurity experts, VanishID is backed by an advisory board of leading industry professionals and serves organizations seeking to strengthen their human-centered security posture against evolving cyber threats.
For more information about VanishID’s enterprise digital executive protection solutions, visit vanishid.com.
VanishID Media Contact:
Matias Comella
Director of Marketing, VanishID
[email protected]